For Affinity Groups – Total Brain

For Affinity Groups

What’s good for your members
is good for your organization

The Problem:

Our brain’s capacity to feel the right emotions, to think straight and to properly control our impulses is hacked by “always-on” devices.

What happens when the brain is hacked?

For most people

Brain Performance goes Sub-Optimal

  • 50% of teenagers and 27% of adults are addicted to their devices.1
  • When multi-tasking, men’s IQ drops 15 points to the level of an 8 year old.2

For too many people

Brain Performance gets Impaired by a Mental Condition

  • 44 million Americans have a mental condition today.3 The number of cases is exploding.
  • 50% of all cases are undiagnosed, 60% are untreated.4
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Immeasurable Impact

The value of the missed opportunities that come from sub-optimally feeling, thinking and connecting with others, at home or at-work, is immeasurable…

Massive Impact

Undiagnosed/untreated disorders cost companies and payers an incremental $8,000 per person per year.5,6

What happens when the brain is hacked?

For most people

Brain Performance goes Sub-Optimal

  • 50% of teenagers and 27% of adults are addicted to their devices.1
  • When multi-tasking, men’s IQ drops 15 points to the level of an 8 year old.2
new-down-arrow

Immeasurable Impact

The value of the missed opportunities that come from sub-optimally feeling, thinking and connecting with others, at home or at-work, is immeasurable…

For too many people

Brain Performance gets Impaired by a Mental Condition

  • 44 million Americans have a mental condition today.3 The number of cases is exploding.
  • 50% of all cases are undiagnosed, 60% are untreated.4
new-down-arrow

Massive Impact

Undiagnosed/untreated disorders cost companies and payers an incremental $8,000 per person per year.5,6

Our Solution

Help members confidentially monitor, screen and train brain performance

Confidential Individual Experience

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Members can self-optimize brain performance

  • Measure Monthly – 20 minutes, 12 capacity markers
  • Understand Totally – Percentile ranking/health risks
  • Train Specifically – Marker-specific custom training

Aggregate, Anonymous Experience

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Create a unique content experience and a new revenue opportunity

  • Help your members in a very meaningful way
  • Create content flows that create user registrations
  • Create inventory with deep engagement (hyper-personalized content)
  • Create highly targeted and valuable sponsorship opportunities
  • Create referral revenue opportunities
  • Share revenue from subscribing members

See how Total Brain can help you.

1 – Common Sense Media poll. 2 – https://www.forbes.com/sites/travisbradberry/2014/10/08/multitasking-damages-your-brain-and-career-new-studies-suggest/#e7ab86456ee6. 3 – National Alliance on Mental Health. 4 – NCBI, 2007, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852925/. 5 – $1,601 in productivity cost according to Inc Magazine, https://www.inc.com/matthew-jones/how-mental-health-can-save-businesses-225-billion-each-year.html. 6 – $6,390 in healthcare cost according to BCBS, The Health of America, “Major Depression: The Impact on Overall Health”, May 2018; D. Witters, et. al., “Depression Costs U.S. Workplaces $23 Billion in Absenteeism”. 7 – Productivity metric based on internal data from 23 corporate customers during 2017, measuring impact of those who trained on high impact exercises vs. baseline. 8 – A group analysis in a major U.S. technology company showed that, for its 24% most vulnerable population (those employees with the poorest sustained attention), brain training corresponded with a 38% reduction in pharmaceutical medical claims: $600 in annual savings per employee, if we assume constant training or long lasting effect of 2-month training. 9 – $1,601 in productivity cost according to Inc Magazine, https://www.inc.com/matthew-jones/how-mental-health-can-save-businesses-225-billion-each-year.html; $6,390 in healthcare cost according to BCBS, The Health of America, “Major Depression: The Impact on Overall Health”, May 2018; D. Witters, et. al., “Depression Costs U.S. Workplaces $23 Billion in Absenteeism”