What’s good for people
is good for business

The Problem:
Our brain’s capacity to feel the right emotions, to think straight and to properly control our impulses is hacked by “always-on” devices.
What happens when the brain is hacked?
For most people
Brain performance goes sub-optimal
- 50% of teenagers and 27% of adults are addicted to their devices.1
- When multi-tasking, men’s IQ drops 15 points to the level of an 8 year old.2
For too many people
Brain performance gets impaired by a mental condition
- 44 million Americans have a mental condition today.3 The number of cases is exploding.
- 50% of all cases are undiagnosed, 60% are untreated.4


Immeasurable Impact
The value of the missed opportunities that come from sub-optimally feeling, thinking and connecting with others, at home or at-work, is immeasurable…
Massive Impact
Undiagnosed/untreated disorders cost companies and payers an incremental $8,000 per person per year.5,6
What happens when the brain is hacked?
For most people
Brain performance goes sub-optimal
- 50% of teenagers and 27% of adults are addicted to their devices.1
- When multi-tasking, men’s IQ drops 15 points to the level of an 8 year old.2

Immeasurable Impact
The value of the missed opportunities that come from sub-optimally feeling, thinking and connecting with others, at home or at-work, is immeasurable…
For too many people
Brain performance gets impaired by a mental condition
- 44 million Americans have a mental condition today.3 The number of cases is exploding.
- 50% of all cases are undiagnosed, 60% are untreated.4

Massive Impact
Undiagnosed/untreated disorders cost companies and payers an incremental $8,000 per person per year.5,6
The Solution
Help employees confidentially monitor, screen and train brain performance.
Confidential Individual Experience

Employees can self-optimize brain performance
- Measure Monthly – 20 minutes, 12 capacities
- Understand Totally – Percentile ranking/health risks
- Train Specifically – Capacity-specific custom training
Aggregate, Anonymous Experience

Monitor collective brain performance & optimization
- Monitor anonymous brain performance of all who assess
- Monitor brain performance of all who train
- Monitor impact of training on productivity/mental conditions
- Anonymously monitor mental condition prevalence/referrals
- Monitor ROI
- Custom HR/Health insight with professional services
Competitive Analysis

A – General State of Wellness only. B – Cognition only. C – Stress-Emotion Only. D – Back-end process. About performance, not disease. E – Physical focus. Few disorders = stigmatizing. F – Questionnaires: tedious, stigmatizing. Device tracking: few disorders, invasive, stigmatizing.
Results for our clients

Quantified Self-Awareness
Incremental creativity and collaboration out of collective self-awareness

Brain Training
7% productivity improvement7 and 38% reduction in mental health claims8

Disorder Screening
$8,000 savings each time undiagnosed case gets to successful treatment9